I was talking with a few friends about who “won rap music” last year, and a few names came up like Jay-Z for getting Samsung to buy one million copies of his album off the bat, Eminem for selling a million copies of his marshall meh-thers 2, Kanye for dominating the news, etc. All of these artists had incredible years as far as releasing music. However, one rapper in my eyes has retained the “Winning at Rap” Championship Belt, and that’s Jay Electronica.
I know what you are thinking – Jay hasn’t released anything this year! In fact, he really hasnt released that full-length LP that we have been expecting since 2009. He had the forgotten feature verse on Big Sean’s “Control” and had a solid guest verse on Mac Miller’s “Suplexes inside of Complex and Duplexes.” But in reality, Jay Electronica has still somehow remained relevant in rap fans minds as one of the best out here, yet he barely puts in any product out. I mean, Kendrick Lamar name drops him in “Control”!
What sets Jay Electronica apart is how he has used a handful of singles and features to propel him from no-name underground rapper into a Roc Nation signee who is dating a heiress of a billionaire, Kate Rothschild pictured to the left. Jay Electronica already has a child with Erykah Badu, a prequisite for any rapper to be considered the illest in the game, and he has apparently moved onto break up Kate Rothschild’s marriage.
All joking aside, Jay Electronica has parlayed his rap buzz into a potential fortune while still staying relevant in the rap game without even releasing a record! Jay Electronica released his buzziest single, “Exhibit C”, all the way back in 2009. If you look at the 2010 XXL Freshman class (of which he isn’t a member for some reason), you see the following artists: J. Cole, Pill, Nipsey Hu$$le, Wiz Khalifa, OJ Da Juiceman, Freddie Gibbs, Big Sean, Jay Rock, Fashawn, Donnis. Outside of J. Cole, Big Sean, and Wiz – the rest havent had major mainstream success. A few have solid fan bases, and others have been forgotten. OJ Da Juiceman’s name gave me a wave of nostalgia when I read his name, which isn’t a good look for an artist who just launched his career within the last decade, lol.
By the way, the articles on Jay Electronica and Kate Rothschild are hysterical. The British Press, which is known for it’s tabloid nature, has a blatantly racist tilt in its articles. “The dope smoking rapper and the Rothschild heiress who could make him husband No 2” is one article from Daily Mail. I love how they use “dope smoking” to describe Jay Electronica as some sort of monster, when that term probably applies to 90% of musicians. It’s like describing a football fan as “beer drinking.” It is sort of shocking that the publication doesnt hide the fact they hate that a rich white British woman whose wealth comes from old money has selected a black rapper as her boyfriend.
The other articles on Jay Electronica/Kate Rothschild are the weird ones tying Jay Electronica, and Jay-Z as label mates, to the illuminati. Urban Daily describes the couple as the “illuminati Couple”: http://theurbandaily.com/2013/07/07/jay-electronica-and-kate-rothschild-the-illuminati-couple-explained-video/. First off, I sweat how the article proclaims that this relationship proves the illumanti is real. I dont understand the illuminati conspiracy theories, that there is some shadowy organization running the world. Somehow Jay-Z is a tool/member of the organization, because he references things like free masons and pyramids. Listen people – there are organizations that run the world, they are called major corporations, and they arent shadowy. They are in fact the opposite of dark and shadowy, because they are usually filled with pretty much just white people in power positions.
Jay Electronica stays winning because he is still somehow relevant in the rap game without going through the hassle of making a great rap album, and has a sugar mama to cover the costs of a high priced life. -big R
We have some thoughts on this from the main homie Defchild:
So I figured it was time to repay the immense load of shit I talked up about wanting to contribute to the SumIsh project. Y’all don’t know me, but here goes: I go by Defchild, a very close friend of Dave Ellis and much like him I’m eternally the fucking boy. Don’t believe me? Ya better ask somebody.
You will be seeing me, hearing from me, getting fresh deliveries of razor wit and all types of shit talking in the near future. Just talking shit, that’s it really.
More pertinent to this post though, is that rather than come through with my own dedicated post (which would require legitimate work – conceptualizing, writing and editing something until it sounds as dope as everything I say), I’m just gonna step in on this post Big R started.
In short, I’m on my Jay Electronica. Strictly doing features.
If you catch me as lead on anything that shit is minimum 4-years aged. But it’s all good cause, like Jay Electro, I’ve spent the last half-decade hustling hard to land me a buxom billionaire broad. But like Big R, and most of y’all out there, I’ve been bitch-bumming with middle to upper-middle class ladies – none of whom compound my annual salary in interest in the time it takes for them to fuck me, or laugh at pedantic bullshit like 26 minutes of any episode from the second season of Girls. Seriously though, that second season was garbage.
But back to Electronica. The man is looking crisp. Dude’s got the ’93 Great Britain Olympic zip-up looking like a hulked-out Luol Deng/Reggie Bush combo. He’s got the ill finger-painter looking girl on his side and his album still hasn’t come out.
Lest we get caught up in elevating dude to OG status, let’s not forget the Daily Mail article cited above claims that Ms. Rothschild was only left a cool 18 million pounds, a far cry from that billionaire stack. Either way, based on this photographic evidence and my interest in pre-judging and not doing basic research, it’s pretty clear that whatever money is rolling in is either being rolled up between a zig-zag, or spent on food that only Jay Electronica is eating. For real though, Kate, I see your wedding picture – you’re looking well-plump, hunkered down and saddled with some extra weight to barrel through 10 (?!?!) years of marriage – an unheard of term outside of major felony charges and Mobb Deep records (not mutually exclusive).
Then all of a sudden you’re looking savage in the cheekbones, rocking blanket frocks, and seen standing next to ya dude who according to this tawdry-ass tabloid is also trying to acquire another paper-thin girl.
All I gotta say, to boil this down real simple – do you, Jay Electronica. We see you. Out there. Billionaires. Fine liquors, finer foods. Thread-game serious. Twitter tree-game unimpeded. Roots maintained. Just living.
We could all learn something from this dude – potential eclipses actual accomplishment every time – at least when the competition is one to launch children’s toys at their wife when finding out she’s been getting Electron’d up on the side.
Anyhow, I gotta dip up outta here and starting scheming on my girl, fellow money-possessor Elaine Benes aka Veep aka “Julia Abso-Louis-Gonna-Marry-My-Ass Dreyfuss”.
It’s on in ’14.